Mark Spellun discusses the Plenty 20, the automotive bailout, and the future of the electric car with the crew of MSNBC’s Morning Joe. With the US automotive industry facing bankruptcy, the team debates how best to turn things around in Detroit or whether it is worth saving the sector at all. The Plenty 20 – twenty companies that are going to change the world – includes some of the high tech manufacturers that will be making the car of the future.
The Fox audience gets introduced to the latest in green gear and fair trade products. Products included a solar brief case to charge you laptop and recycled Muji speakers from the MOMA store. The Fox anchors become so enamored with the new electric car on their set they drive off with it, fortunately making it back in time for the next segment.
With signs of global warming increasing, more and more people are becoming anxious over the fate of the planet. This has been coined as eco-anxiety. NBC interviews Mark Spellun about the causes of this new found malady and also a possible cure. NBC also interviews a psychologist who advises clients on how to take control of their life and reduce their eco-anxiety.
In February 2006, Mark Spellun of Plenty Magazine and Mara Engel Wedeck of Organic Works PR created an innovating guerrilla marketing campaign at the Sundance Film Festival, which had been inundated by marketers throwing gifts at celebrities. [Read more...]